ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

ROCK SOLID

Project Type: Tree Free Paper Collection: Branding + Identity System

Description: After choosing a paper made from ground minerals, resistant to scuffing, water, oils, and germs, I decided to market my paper around a metaphor using the World's Strongest Man. Comparing the paper collection to Iron-man competitors, I humorously highlighted the attributes of rock paper using found imagery, amazing world records, and my own copy.

All images and design copyright of Julie Diewald 2010