MICA Archive

Buzzoff Bug Vacuum

Tuesday, April 13th, 2010

I recently retook some pictures of this package design project I did a while back. The project was to find a toy and redesign its packaging. As soon as I saw the Bug Vacuum in the store, I knew exactly what I was going to do. Having had many terrifying encounters with a variety of spiders, I have wished for a handy “bug be gone” device. I decided to design my toy for a girl audience, one who shares in my bug phobia. I drew inspiration from past spider standoffs and used these memories as a starting point for my illustrations.

buzzoff1

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Dubai Process

Wednesday, August 19th, 2009

Worked in a small team of Emirates and Americans, to write, direct, and edit a video in which we attempted to dissolve fears and bridge the gap between Middle Eastern and Western cultures. Utilized YouTube and other media outlets to gain widespread exposure and feedback. Created posters, T-shirts, and stickers to promote the video campaign.

us_icons

^ the members of group three

sketch board

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Scrambled Eggs

Monday, August 17th, 2009

Another older project. I have fond memories of the photo shoot that produced the images for this project. My wonderful friends were willing to dress up in crazy costumes in the middle of the night and hold an egg & spoon race event. Thanks guys!

The feature spread for an article in SI Athlete investigates the new extreme sport of spoon and egg racing. The quirky photography and interaction with the type helps create a humorous mood. The large graphic shapes and typographic E reference the precarious nature of the sport and the easy possibility of failure.

scrabledeggs

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Limeliters

Monday, August 17th, 2009

I had so much fun working on this project. In class we were asked to choose one book or album cover to redesign. I picked an album, bought some limes, and held a photo shoot.

Playing off the band’s original name, The Slightly Fabulous Limeliters, I decided to take my own photography using limes. The imagery chosen reflects the silly nature of their lyrics. The white square is used as a framing element to put emphasis on the figure and reference the true meaning of Limeliters.

limelighters1

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Aartrijk

Monday, August 17th, 2009

Developed promo kit and rebranded identity for Aartrijk, a design company.

aartrijk_promo1
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12 Angry Men

Friday, August 14th, 2009

What a great play! So intense. I’ve only seen the movie and it was spectacular. One day I would love to actually see it live in a theater. For the poster, I used minimal colors and bold graphic interlocking hands to reflect the intensity and minimalist approach of the Black Box production. The single red hand and line “can 1 convince 11” hints at the inner turmoil that erupts throughout the play.

12angrymen

Baltimore Book Series

Friday, August 14th, 2009

Using a grid of the city and statistical data, I created a system to show different stories of violence within the city of Baltimore that relate to the contents of that particular book. The bright red graphics and bold typography creates tension and draws viewer attention to the seriousness of the subject matter.

violence22

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Toni Designs

Friday, August 14th, 2009

I worked on this project awhile back. I was excited to use photos I had taken at a dance.

The identity and annual report for Toni Designs are inspired by the company’s passion for all things dance. The bright colors and movement within the photography and design refer to the high spirits and creativity that embodies the firm. The abstracted form of the dancer and her flexible curves sum up the company’s fluid nature and flexibility for any challenge. The logo of interlocking dancers highlights Toni Designs’ strong team.

cover

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Censored

Friday, August 14th, 2009

This is an older project I worked on a while back. I got to work with Joe from Baltimore’s City Paper. I had a great time.

Using Godzilla, a cultural figure known for total destruction, I draw attention to a lack of public awareness and the drastic reduction of constitutional freedoms that are reoccurring themes within the articles. The imagery helps convey inner turmoil evoked by the text. The imagery also subtly implies individual responsibility and possible public response. Strong graphics and bold colors draw attention to the seriousness of the article. Scale and arrangement of type vary to give the design a feeling of instability and disturbance.

cover

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Arts Every Day Process

Tuesday, August 11th, 2009

My first project at MICA’s Center for Design Practice (CDP) involved working with Arts Every Day. They approached the CDP with the challenge of creating a vehicle to promote their program and message of utilizing art integration in the classroom to interested Baltimore City middle schools.

During my freshman year of college, I participated in MICA’s Community Arts Partnership. CAP puts MICA students into Baltimore City schools, youth centers, and other community places. Having lived my entire life in a quiet suburb of Boston, the experience opened my eyes to the reality and difficulties inner city schools face, as well as the poverty and violence which further exacerbates the problem. I worked with a small team of MICA students in a preschool classroom. We were challenged to create and organize lesson plans that synced and enhanced the teacher’s goals for the day. We used drawings, pictures, and colors to teach math, vocabulary, and reading. As I look back now upon my time in that classroom having worked with Arts Every Day, I would say art integration played a major role in our lessons.

When I first heard the brief for the Arts Every Day project, I knew this previous experience with CAP would provide a wealth of insight that I could draw upon to gain a greater understanding and grasp upon our challenge. While working on the project, I remembered my fond memories of elementary school where my teachers brought our studies to life by reenacting Christopher Columbus’s epic voyage and transforming our classroom into the bottom of ocean as we explored the life of crustaceans and tide pool ecosystems. Arts Every Day’s challenge really resonated with me as I realized I couldn’t remember any great memories of learning during my time in middle school.

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